How Context Improves the Effectiveness of Your Creative

How context improves the effectiveness of your creative.

In this part of our sales funnel series, we’re addressing the influence creative has on your advertising…and the influence the context has over your creative. The creative process is vastly different for each platform you’re using. Unless your visuals and messaging line up with whom you’re speaking with, what need your product addresses, where they are in their customer journey, what platform they are currently on and why they should even be interested, then you’re probably wasting a ton of money in advertising spend, only to have a large majority of your creative fall on deaf ears. There is a…
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secret sauce to every sales funnel

Why the custom audience is the secret sauce to every sales funnel.

I’m going to address one of the most important elements of social media advertising: creating audiences. By creating audiences you will not only be able to be more efficient with your dollars, but you will also (when done right) be able to maximize your R.O.I. Platforms like Facebook and Google AdWords allow you to create specific retargeting audiences based on an almost infinite number of parameters, including: page visited; number of page visits; time since visiting; and specific actions taken on your site. Creating audiences allows you to craft your messaging to be more contextually relevant to where your consumer…
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content marketing

Why a having a solid content marketing strategy is a must in any sales funnel.

A solid content strategy is arguably the best way to make people aware of your brand. Also, sales is about establishing an emotional connection. After all, the way to the wallet is through the heart and it’s hard to pull emotions from an advertisement. So having a way to communicate with people that informs and entertains is one of the most powerful ways to grow your business online. But what does that mean and how do you execute on this? That’s a complex question that has a complex answer but, for the sake of brevity, I will outline some examples.…
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Why the Pixel is the Most Important Part of Sales Funnel

Why the pixel is the most important part of any sales funnel.

In this blog series, we’re talking about the essentials of social media advertising, and the most essential part of any advertising system is the ability to track its effectiveness. The be all and end all of any successful sales system that leverages a digital platform like Facebook or adwords is the pixel. Proper Facebook Pixel implementation is THE pillar to successful advertising campaigns. The Pixel is a small piece of javascript that tracks the activity of your website visitors who came from a Facebook, Instagram or AdWords ad. It then ties that data back to your reporting, to calculate metrics…
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Sales Funnel Fundamentals and their Importance

Sales funnel fundamentals and why they are important to your bottom line.

If you’re reading this, you’re likely looking for the most effective way to grow your ecommerce brand using social media advertising. If this is the case, you’re in the right place. So, first things first – let’s talk about The Fundamentals! These are all important on their own, but when used together can have a profound effect on your advertising efforts. It’s easy to make a sales system way more complicated than it needs to be. It’s also very easy to try and rush through it and have it cost you a lot of money and time in trial and…
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influencer marketing

Social Influencer Marketing: Top 5 Things You Need to Know Before Diving into the Field of Influencer Marketing

Written by: Paige Samson Social Influencer marketing continues to grow in popularity among brands, especially with those who want to be efficient and targeted with their advertising spend. Before diving into this vast and exciting space, below are some things you need to know! 1) Be Careful in Your Selection of Influencers Looking for social influencers to promote your brand/product can be a daunting task, and it’s easy to want to try to simplify the process in an effort to get moving with your campaign. Now, does your influencer marketing checklist look something like the below? Does the Influencer fall…
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Going from zero to one.

I’ve been doing these blogs for a while now, and I try to give the best advice I can and provide helpful insight, but my goal through all of this is not to reason perfectly, or even to come across as the foremost expert on being an entrepreneur. My deepest hope is that you would feel inspired to get out there, go all in, and make something happen for yourself. If there was only one message I could communicate to you, the reader, it’s that all that is stopping you from doing what you want to do, is you. I…
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Social Media

Using social media to actually sell stuff.

The modern age of marketing has seen social media become the key to the consumer heart. It seems like not that long ago social media was seen as an afterthought when it came to marketing. These days however, it might be the first thing brought up in a company’s initial discussion of selling their product. With all this focus on social media there comes this obsession with follower count. While getting that “k” on Instagram may be beneficial for social proof, it’s absolutely meaningless if it’s not met with actual attention and then leveraged against an actual KPI. If you…
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Understand the Importance of Strategic Partnerships

Understand the value of strategic partnerships.

As an entrepreneur it is so crucial to understand the value of strategic partnerships. As important as it is to play off of your strengths, it is just as important to realize your shortcomings and to understand where the right people can fill in those gaps. This can be difficult for driver-type personalities; which are typically the ones to want to start a business. Confidence and drive will start a business, vulnerability and humility will make it thrive. It’s also important to realize, as I did recently, that trying to have control over every aspect of your business simply isn’t…
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The Vibe Attracts The Tribe

Your vibe attracts your tribe.

An essential part of what an organization represents is found within the culture it perpetuates. In fact, I would argue this is the most important part of running a business. It’s part of discovering your identity as a company and it will define the working experience. Creating consistent quality work and meeting deadlines is crucial to a company’s image and survival, but it’s all meaningless if you can’t keep your business from imploding. As an entrepreneur, I believe it is your responsibility is to set the tone of your company’s culture and lead by example. For instance, if I am not…
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